“Please be seated.”

The chatter that accompanied your march down the aisle fades to an almost palpable silence. Cell phones are put away, and all is still. One hundred of your closest friends and family members have traveled from around the world to be here, and now they sit together, rapt, their gaze fixed on the pair that stands before them. It’s your wedding day, and the ceremony is about to begin. How many times in your life will you command that kind of attention?

Yet after only a few minutes, the aura is pierced. Eyes wander, seats are shuffled, yawns are barely stifled. What gives?

Hard truth coming: they’ve heard it all before. Love is great…in sickness and in health…so long as you both shall live.

If you’re someone who has chosen to have a secular ceremony rather than one bound by a religious tradition, chances are you want it to reflect who you really are. The problem is, if you aren’t careful, the age-old axioms you often hear at weddings can seem less like timeless truths and more like stock references.

You spent tens of thousands of dollars to make sure everything was perfect, but the actual marriage ceremony—the part that the rest of the wedding was meant to celebrate—was the part you’ve invested in the least.

Who could blame you? Weddings are crazy expensive. The average American wedding costs $35,000, according to a 2016 survey by The Knot—nearly as much as the average 25- to 34-year-old’s yearly salary. Once you’ve paid for all the things everyone expects—music, food, and the nearly obligatory photo booth (it’s just too fun)—the ceremony presents an easy out.